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Our Approach

Because the development and execution of strategic, high impact media relations programs are at the heart of what we do, we do not believe in an off-the-shelf, check-off-the-boxes, throw-spaghetti-at-the-wall-and-see-what sticks-approach to branding, positioning or promotion.  It’s not only inefficient, it’s a waste of marketing dollars.


Instead, WTB&A programs are designed to answer what may be the most critical

question in every prospect’s mind, whether it’s an institutional or retail investor: 

Why should I invest with this company and not someone else? 

It’s an answer that goes well beyond management fees and basis points.

It not only means understanding the business of your business, but

understanding your culture, your aspirations and your vision of the future. 

What you don’t need from the agency you hire is a list of pedestrian publications,

broadcast opportunities in meaningless timeslots or a boatload of news releases that

no one will read. 

What you need is an agency that understands the business of your business so that it can actually generate the breakthrough media opportunities with top-tier print, broadcast and Internet media that will set you apart from your competitors.

That's where we come in.

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