We build excitement
We know and understand the importance of marketing and communications and making every marketing dollar count.
We have excellent relationships.
We have top-tier contacts with influential print, broadcast and internet media covering a broad range of financial, investment and personal finance issues.
Our business standards and commitment to excellence are the highest. We care intensely about our relationships and what we do. So we do it well -- the first time.
We're cost effective.
Your bottom line is as important to us as it is to you. That's why our programs are designed to achieve specific business and marketing objectives.
We’re results driven.
We take good ideas, make them great ideas and deliver on them.
You can think of us as an extension of your sales and marketing team.
We're easy to work with.
We believe that by working together as a team, we can achieve the best results.
Our services are specifically designed to meet the needs of today's financial institutions and help them compete more effectively, here and abroad.
William T. Blase
Founder and Principal
Prior to launching his business career, Bill Blase served as a print and broadcast reporter and editor for United Press International, as well as a number of other major metropolitan media outlets. The recipient of two Excellence in Journalism Awards from the Society of Professional Journalists (Connecticut Chapter), his journalism career was further distinguished with a nomination for a Pulitzer Prize.
While with UPI, Bill's print and broadcast dispatches were carried around the world. His byline has appeared in The New York Times, The Washington Post, The International Herald Tribune, and The Boston Globe, among others.
Before serving as vice president of corporate communications at Scudder, Stevens & Clark (today Deutsche Asset Management), Bill served as the chief corporate spokesman for United Technologies Corporation (UTC), a Fortune 15 company whose holdings include Pratt & Whitney, Sikorsky, Otis, and Carrier Corporation. While at UTC, Bill's responsibilities included day-to-day management of the company's executive presentation and media training programs as well as responsibility for producing and directing a weekly video news program.
Bill has lectured at the Investment Company Institute on the "Role of Media Relations and Advertising in the Marketing Mix." He has also been interviewed by many print and broadcast media, including, Dow Jones, CNBC, CNN and The Wall Street Journal about the growing importance of strategic, high impact media relations programs to financial service firms.
He is an active member of the Financial Communications Society, the Foreign Press Association, and the Society of Professional Journalists and is an adjunct professor for the graduate public relations program at New York University.
Bill served in the US Army Reserve and graduated near the top of his class at the US Army Drill Sergeant Academy.